Role: Art Producer/Talent Scout, Digital Art Director, Concept & Design, Motion Animation, Graphic Design, Photography
Litter is a major problem in Tennessee - to the tune of 100 million pieces of trash on roadways and an annual cost of $15 million to clean them up. We developed this integrated campaign to change that because Nobody Trashes Tennessee. For this Campaign I Talent Scouted the Photographer Tim Tadder to shoot the celebrity talent. I also assisted in the oversite of the Vorhees shoot of the Litter Photograph Series. Additionally, I designed and developed the website nobodytrashestennessee.com, developed Motion Graphics for their Social Media as well as a designed a T-Shirt for the campaign.
Website I created for the Tennessee Department of Transportation
Roles: Concept & Design, Art Direction, Creative Development & Photography
The League Of Women Voters hired Enviromedia to develop a campaign that encouraged Austin citizens to get out and vote but from a place that felt like it came from the heart of Austin. I pitched the idea of using iconic Graffiti in Austin in a way that stays original to the style of the artist but invokes the message to Vote! Liz Lambert's "I love you so much" and Daniel Johnston’s "Hi, How Are You" pieces were both approved by the client and each artist. I photographed both walls of art using my Canon 5D Mark II and then used Adobe Photoshop to create new letters from the existing ones in the same style of typography. I then created signage that ran inside and out of Metro Buses around Austin and designed T-Shirts that had The League Of Women Voters logo and the website vote 411.org for more Voting information.
Role: Creative Development & Motion Animation
A collection of social animations were developed for Garden Fresh - Lantana using After Effects.
Roles: Concept & Design, Motion Animation & Creative Development
A campaign that encourages people to consider the Austin Habitat for Humanity ReStore when donating items. With 87¢ of every dollar going to help build affordable homes in Austin, donating to the ReStore is a different kind of donation.
Role: Creative Development, Photography & Motion Animation
Role: Digital Art Direction, Photography & Art Producer/Talent Scout
When you know better, you water better.
2017 Austin ADDY Award: Silver
Integrated Ad Campaign
Do you know what a watershed is? Learn more about how water flows into your primary drinking water source - Lavon Lake. By protecting your watershed and the environment around it, you can help improve the quality of the water you drink.
Roles: Concept & Design, Digital Art Direction, Art Producer/Talent Scout & Web Design
We were tasked with spreading Nobody Trashes Tennessee's litter prevention message to a younger audience.
Our solution was Trashsquatch, here's his story:
For years people have looked for a mythical creature who lives in the forest. They call him by many names, Big Foot, Yeti, Sasquatch, and more. He has long hidden from humans, preferring a reclusive existence in the woods. But now, thanks to millions of pieces of litter filling his habitat, he has emerged. Going against his natural instincts, Trashsquatch tours across Tennessee to educate audiences on what they can do to make a difference.
I was a part of the Ideation phase of “Trashsquatch” as well as scouted the Animation Company and managed communication between them and the client.
Role: Digital Art Director, Art Producer/Talent Scout
Tobacco isn’t just bad for you, it really sucks. To deter college students from using tobacco, we created a campaign exposing the lesser known side effects of hookah, cigarillo, and dip use.
Role: Digital Art Director, Concept & Design, Web Designer, Motion Animation & Some Copywriting
Many people don’t realize that a lot of plastics, including straws, are not recyclable. They end up in landfills or as litter.
If you don’t need it, leave it. Show us how you're wasting less with #WasteLessWednesday.
Role: Creative Development, Editing & Motion Animation
An animated Post on Travelocity’s Instagram was created for Margarita Day. A stock image of a margarita on a bamboo pad and separate stock footage of a beach were masked together to create this Cinemagraph. Done in After Effects.
As a part of the Roaming Gnome series, Proof Advertising put together a travel-themed Holiday Book which was accompanied by a 60 second Spot for Facebook and Instagram. I worked on the process of taking the illustrations from the holiday book and animating them into the spot.
A 60 second Spot was created for Social Media with the Roaming Gnome singing different takes of holiday classics. With creative direction from Andrew Leigh and the use of existing assets, I edited the spot along with color treatment and finalizing the spot.
Role: Creative Development & Motion Animation
Social Posts were created for Linkedin, Facebook & Instagram.
Role: Creative Development & Motion Animation
A series of infographics were developed for TTI’s social platforms.